- Julia McNamee works a full-time job as the director of digital events for a media company.
- She also has a YouTube channel with 50,000 subscribers called ASMRxBABEE.
- Here’s how she spends a typical day between meetings, event planning, and content creation.
Julia McNamee never aspired to be a full-time creator. Since she started making YouTube videos in 2010, she always considered filming a side hustle to complement her corporate career.
More than a decade later, McNamee, 28, works as the director of digital events for a media company in Philadelphia, for which she plans and markets medical conferences.
But outside of her 9-to-5, she’s still creating ASMR videos, a type of relaxing, soothing content that has surged in popularity in recent years.
McNamee’s YouTube channel, ASMRxBABEE, has over 50,000 subscribers, and she earns money from Google-placed ads on her videos as part of YouTube’s Partner Program and brand partnerships.
She also has more than 500 “patrons” on
, a subscription platform where users can access exclusive content from creators for a monthly fee. McNamee charges $5, $10 or $20 to subscribe to her content. A higher fee results in more videos or voice notes per month.
Her full-time job provides the bulk of her income, and she hopes to one day reach the C-suite of her company, she said. At the same time, YouTube and Patreon have become a consistent source of supplemental income for her, as well as a fun hobby.
At work, her manager and the majority of her colleagues are aware that she runs a YouTube channel and support the side gig, she said.
McNamee spoke to Insider about how she balances her jobs as a full-time marketer and a content creator. Here’s a look at her daily schedule:
The day starts with checking analytics on the YouTube Studio app. McNamee checks the performance of her latest videos and responds to comments. Seeing her videos performing well always gives her a boost, she told Insider.
One of the main reasons McNamee can balance content creation and a full-time job is that she works from home.
“My commute to work is a short walk into the other room,” she said. “I usually work in sweatsuits, so I’m not spending time ‘getting ready’.”
The bulk of her work day focuses on check-ins with her team, updates on projects, and brainstorming ideas for marketing initiatives or brand strategies.
In the morning, she may take a 15-minute break to check her emails regarding her YouTube channel to stay on top of brand sponsorship proposals and deals, particularly because she doesn’t have a manager.
McNamee often takes only 10 or 15 minutes to eat her lunch. If she needs to, she’ll spend the rest of her break recording short audio pieces for Patreon.
“Patreon for me is like a safe space,” she said. “I can post anything without worrying about SEO or views. Everyone is just there for me, and I …….